The full form of E-E-A-T is Experience, Expertise, Authority, and Credibility. It is a framework used by Google’s human reviewers to know the quality of content.
The framework is defined by Google in the Search Quality Rater Guidelines, a handbook for their reviewers (quality raters). This ensures that Google strives to provide the best and most reliable information to its users.
Elements of E-E-A-T: Experience: Does the content creator have personal experience?
Expertise: Does the creator have specialized knowledge and skills about the topic?
Authority: Is the creator considered a leading and trusted source in their field?
Reliability: Is the content truthful, reliable, and accurate?
Google wants all search results that are shown to have strong E-A-T to provide a better experience and protect users, especially when it comes to “your money or your life” (YMYL) topics like health or finance.
E-E-A-T and Importance in SEO E-E-A-T is important in SEO simply because it improves the quality of your content, which helps you rank higher in Google’s search results. Even though EEAT itself is not directly included in Google’s ranking factors, following it properly brings you closer to Google’s definition of a good search result.
Now we will understand each element of EEAT in detail: 1. Experience If the content creator has first-hand experience on a topic, he can provide authentic insights and real-world advice. For example, a product review will be more trustworthy if the reviewer has used the product himself. Google ranks content higher that has first-hand experience.
- Expertise Special knowledge means that the content creator must have knowledge and skills in the topic. For example, if a health article has been reviewed by a doctor, readers will trust our content more.
Google will also rank content higher that contains information provided by a reliable and knowledgeable source.
- Authority Authority means how prominent the creator or website is in its field. One way to understand this can be through backlinks. If your site gets backlinks from some major sites, then Google considers your site to be an authority.
For example, WebMD, which is a major site in the health sector, gets backlinks from many big websites, which increases its influence.
- Trustworthiness Trustworthiness means that your content is true and trustworthy. Google wants that the content shown to the users should maintain security for them. For this, it is necessary that: Your website is secure, the content is true and up-to-date Users should be able to get help if needed How to improve E-E-A-T?
These are some ways in which you can improve the E-E-A-T of your site: Create helpful content: Create content that is helpful to your users and shows the expertise of your brand.
Follow editorial standards: Make some strict rules about the time of writing your content so that the quality of the content always remains good.
Brand Ki Reputation Banaye: Get positive online exposure like writing guest posts, digital PR, and promotion through influencers.
Give credit to content creators: Make sure to name your content creators, so readers know about their expertise.
Use reliable sources: Always use reliable and credible sources for your content and give readers references.
Leverage user-generated content: Create tools or sections where users can share their reviews, photos, or experiences, so new visitors can get real-life feedback.
Conclusion In today’s digital age, the importance of E-E-A-T has increased a lot. If you want your website to perform well in search results on Google, it is important to improve the quality of your content with E-E-A-T.